Images courtesy of Farmer Brothers Coffee.
Business-to-business (B2B) coffee specialist Farmer Brothers Coffee is releasing a new branded coffee line under the name Sum>One Coffee Roasters.
Designed to appeal to any number of coffee-drinking tastes within the “specialty coffee” realm, the Sum>One brand launched today with eight different blends reflecting a range of roast levels.
“We are incredibly excited to be entering the specialty coffee space with the launch of our Sum>One brand,” Farmer Brothers President and CEO John Moore said in an announcement of the launch. “We are pleased to now be able to truly meet our customers wherever they may be across the coffee spectrum with traditional, premium and specialty tiered coffee options.”
A focus of the Sum>One brand is on the company’s direct-trade relationships with coffee producers. Those coffees are now presented in blends with names such as Open Mic, Group Chat, Whisper, Velvet Threads, Postcard, Kochere, Santa Ana and Deep Thoughts.
The company said it will primarily focus the coffee line on “integration into Farmer Brothers’ nationwide B2B customer base,” although Sum>One products are also slated for direct purchase through a dedicated website.
Fort Worth, Texas-based Farmer Brothers — which was created when Roy Farmer started selling coffee to restaurants in Los Angeles about 113 years ago — has historically focused on wholesale supply and distribution, although it sold its direct-store-delivery business to TreeHouse Foods for $100 million in 2023.
The launch of Sum>One comes less than two months since Farmer Brothers helped office coffee giant Eurest — a Compass Group company — roll out a specialty coffee brand with 11 blends called Direct Coffee Roasters.
It also follows key appointments of Farmer Brothers executives who have deep coffee backgrounds, including CEO Moore and vice president of coffee operations Matthew Swenson.
Farmer Brothers, which owns Oregon’s Boyd’s Coffee Company and West Coast Coffee Company, among other coffee and tea brands, serves more than 30,000 U.S. businesses through its business-to-business operations. The Nasdaq-traded company reported fiscal Q1 2025 net sales of $85.1 million at its most recent earnings call.
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